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About us - Marketing.ie
WEBAbout us. Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios.
All about branding - Marketing.ie
WEBAll about branding Damian Devaney found reading John Fanning's new book on branding an enriching experience. About half way through John Fanning's new book The Importance of Being Branded – An Irish Perspective, it became clear to me that I was enjoying the read because it was not selling me a silver bullet. It was […]
GroupM reports 20% growth for 2021 - Marketing.ie
WEBGroupM reports 20% growth for 2021. The Irish advertising market grew by 20 per cent last year, GroupM Ireland reports. WPP’s media group predicts growth of nine per cent in the Irish market in 2022, after a decline of six per cent in 2020 due to the impact of the coronavirus pandemic. GroupM partly credits the growth in the Irish market to ...
2021 Archives - Marketing.ie
WEBOct 11, 2021 · John Fanning reviews Mimi Nicklin’s new book, The Softening Edge, which shows how emotional intelligence can energise employee relations Mimi Nicklin is a marketing specialist and business coach who has held senior strategic and creative positions in such cosmopolitan cities as London, Hong Kong, Singapore, Cape Town and Dubai, where she is now based.
Three trends for 2022 - Marketing.ie
WEBOct 1, 2022 · McKinsey studies show that CEOs expect sustainability strategies to deliver value in the form of employee and consumer engagement in the next 3-5 years. TACTILE TOUCHPOINTS. 2022 will be a hands-on year, literally. Pandemic restrictions allowing, the return of close-up experiences will restore an essential brand channel.
Core predicts nine point increase in ad spend - Marketing.ie
WEBThere is some good news for the advertising industry with Core expecting the market to improve by 8.9 per cent to €983.6 million this year after the impact of the Covid-19 pandemic. The predicted growth follows a 14.2 per cent drop in spend to €903.1 million last year, a much better outcome than at first […]
Marketing.ie magazine new edition out soon
WEBIreland’s top marketing and media magazine Marketing.ie returns after an unexpected Covid-19 break with a new issue being posted out on July 1. Editor Michael Cullen decided to put the magazine on hold in mid-March once it became clear that businesses would find it hard to do business as usual given the exceptional health and economic impact of …
Marketing Institute ups its game - Marketing.ie
WEBBy Michael Cullen on 08/09/21. Marketing Institute Ireland has a whole new strategy as the MII’s recently-appointed chief executive David Field explains in an interview with Michael Cullen. Core boss Alan Cox could hardly have imagined the degree of interest the paper he delivered to delegates attending the Marketing Institute CMO conference ...
PML research shows local power of ads - Marketing.ie
WEBPML Group has published analysis of aggregated research results of more than 400 OOH campaigns that have been active during some form of restriction associated with the pandemic since March 2020. Across all key metrics, including recall, relevance, understanding and call to action, campaigns have performed better in 2020 than in the same period 2019. […]