Premium Price Tag, Premium Ambitions Jaguar is unapologetically repositioning itself as a super luxury brand, and the four-door GT will reflect that.

In its rebranding, Jaguar tries to speak a progressive language of luxury but it got lost in translation.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026. Aiming for a younger, wealthier clientele, Jaguar emphasizes luxury and ...

Palm Beach’s luxury residential market booms as Miami struggles after Trump’s election victory By Mary K. Jacob Published Feb. 7, 2025, 12:05 p.m. ET ...

Tension: Jaguar markets itself as a brand of thrilling uniqueness, but struggles to scale that intimacy in a hypercompetitive, data-saturated industry. Noise: Marketing wins—awards, rankings ...

Luxury carmaker Jaguar has defended a rebrand that drew widespread criticism on social media this week. The company, part of Tata Motors-owned group Jaguar Land Rover, released a new logo that saw ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take it so far; now, it needs a new foundation to crack the global market.

No Brainer's Jenkins noted that Jaguar is already grappling with falling sales over the long term and the electric vehicle market is hyper-competitive.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?