Customers are increasingly prioritizing convenience and flexibility in payments, especially as e-commerce flourishes.

Visa said on Tuesday it was rolling out a flexible payments feature in the U.S. and the United Arab Emirates, as it looks to capitalize on the growing demand for a variety of transaction options. The "flexible credential" feature,

Visa, Inc. ($V) shares were in focus on Tuesday after the company announced it is partnering with fintech firm Affirm Holdings Inc ($AFRM) for launching a card in the U.S. that will allow customers the flexibility to pay later for their purchases.