Ferrero, WK Kellogg
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Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the original Mr. Kellogg, of how community oriented he was in supporting the schools, the churches, the community," Vassallo said.
Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack offerings.