Tubi teamed up again with agency Mischief @ No Fixed Address for a 30-second spot that will air during the Super Bowl.

With Tubi airing Fox Sports' Super Bowl LIX broadcast live on its platform this year, the free streaming service has plans that go beyond the big game matchup between the Philadelphia Eagles and Kansas City Chiefs.

The free streamer, owned by Fox, is planning its own Super Bowl programming around fashion and celebrities as well as two ad spots.

Fans can watch Super Bowl LIX for free as Fox brings football's biggest game to one of its streaming services for the first time. Fox Sports will stream the Super Bowl for free in 4K on Tubi, the network announced in a news release.

Standing out amid the parade of Super Bowl brand stunts and celebrity-driven ads is already difficult. And this year, Tubi has the added challenge of outdoing its 2023 campaign, which remains a standout among recent Super Bowl efforts.