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Google Opens Up Meridian Marketing Mix Model

Google opens Meridian, its marketing measurement tool, to all users

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Indiatimes · 2h

Google releases Meridian, an open-source Marketing Mix Model, to public

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

ADWEEK on MSN · 1d

Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.

20h

Google’s Open-Source Meridian MMM Now Open To All As Sector Continues To Heat Up

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

adexchanger16h

MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

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Google Opens Up Meridian Marketing Mix Model

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