Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

DENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner.

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.

Investing.com -- Google ( NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).