Hundreds of people showed up to a Harry Styles lookalike contest in London's Soho Square Saturday to enjoy the spectacle -- but many attendees were left bereft after it became clear there was one major problem: none of the contestants really looked that much like Styles in the first place.

Harry Styles doppelgangers flocked to London's Soho Square on Saturday to show off their best impressions of the "Watermelon Sugar" singer.

Oscar Journeaux from West London, a 22-year-old singer and guitar player of the rock band Parlay, won the Harry Styles lookalike competition.

A British invasion of Harry Styles wannabes flooded social media this weekend when a lookalike competition dedicated to the former One Directioner took place in London. On Saturday (Nov. 9), the event was hosted at London's Soho Square,

Another day, another celebrity lookalike contest. On Saturday, November 9, hundreds of people bearing a resemblance to Harry Styles descended upon Soho Square in the West End of London for a lookalike contest dedicated to the former One Direction member.

Hundreds of people have gathered in cThe wientral London to attend a Harry Styles lookalike contest to celebrate the “London legend”. Men and women assembled in Soho Square on Saturday afternoon to see which Styles doppelganger would win the £50 cash prize.

Why have just one Harry Styles, Paul Mescal and Timothée Chalamet when you can have dozens? Celebrity look-alike competitions have been taking the internet by storm in recent weeks, popping up in different cities around the world.