Paris Olympics boosted television viewing in August, according to Nielsen, especially broadcast, which was up 8 percent on ...

Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Almost 60 million people watched Tuesday night’s debate between Vice President Harris and Former President Trump, according ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

intelligence and innovation at Nielsen. “As Hispanic fans drive new trends in sports viewership, brands, leagues and media rights holders have a unique opportunity to connect with a passionate, ...

Dr. Nikki Nielsen saw outer space up close and personal recently, and she got the opportunity with her research, while ...

Sweet tea may be the “house wine of the South,” but when autumn rolls around in Atlanta it’s time for pumpkin spice lattes. Sunday marks the official first day of fall, though the seasonal coffee ...

Nielsen television ratings for Tuesday night's first presidential debate between Kamala Harris and Donald Trump are outperforming the previous debate with President Joe Biden in late June.