Smartwatches aren’t for everyone. Maybe you don’t want to wear a screen-equipped gadget to bed, or you’re just after something that’s less obtrusive. Subtlety is where smart rings like the Oura Ring 4 shine, and Prime Day has knocked down its cost. It costs $296.65 ($52.35) from Amazon, which is both its best price and first significant discount.

Things are a bit different now, though. The Oura Ring Gen 4 hit the market in October of 2024, and now, for Prime Day 2025, it’s getting its first discount ever. A 15% discount on all the entry-level colors for the latest and greatest smart ring from Oura, bringing it just under $300.