Samsung Electronics Co. plans to begin selling a trifold smartphone later this year, joining rival Huawei Technologies Co. in exploring a relatively untested market.

Samsung says that it plans to release a trifold smartphone by the end of the year, according to a key executive.

Samsung is planning to launch a revolutionary tri-fold smartphone by the end of this year, targeting niche audiences. The company aims to commercialize this next step in foldable technology, amidst competition from Huawei,