"Texas stories deserve a Texas backdrop. That’s why I teamed up with Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger for True to Texas."

Matthew McConaughey, Woody Harrelson, Billy Bob Thornton, Dennis Quaid and Renee Zellweger extol the virtues of filming projects in Texas as opposed to California in a new 4-minute video.

Matthew McConaughey and Woody Harrelson reunited for a "True Detective"-themed ad written and directed by the show's creator Nic Pizzolatto. True To Texas encourages the Texan legislature to increase film and TV production in the state through new incentives.