The trademark filing doesn't mention if the new logo will have colors or be monochromatic. Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in ...

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...

The recognizable tri-shield Buick logo was not introduced until about 56 years ago, according to the automaker. The current insignia was introduced in 2017 and adopted by all Buick vehicles by 2018.

That's Not a Buick Logo! See the Tri-Shield's First Redesign Since 1990. Soft-launched on the new Wildcat Electra EV concept car, Buick details its style and font overhaul.