Cadbury 5 Star, the chocolate brand from Mondelez India’s, has taken its famous tagline ‘Do Nothing’, a notch higher in a new campaign. The brand has simplified its logo into a graphic of ...

As part of the brand’s famous tagline ‘Do Nothing’, while other brands spend a fortune on deploying ads and in-app banners during the festive season, Cadbury 5 Star has reduced its budget to ...