Surprise, surprise: Google's softer, rounder new logo looks like kids' alphabet blocks, or the little magnetic alphabet letters that were stuck to your childhood fridge. That might not be a ...

You've got the alphabet, but there's these children's blocks. It gives a lot of ability, as Paul Rand would say, to play with design. But maybe could've used more work.

ABC has unveiled a new logo, dropping the 3D version for a more traditional flat graphic logo that's simpler to use across formats. Plus Icon Film Plus Icon TV ...

Blocks are gender neutral. Blocks seem like fixed points in a swirling world. The simple alphabet block inspired by 17th century philosopher John Locke, for instance, can still be found on toy ...