Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion. It’s the biggest deal in Adobe’s history. And the cloud technology giant may be shelling out so much ...

While Marketo was purchased by Vista Equity in 2016 for only $1.79 billion and Marketo’s estimated revenue last year was under $325 million, Adobe paid $4.75 billion for the company.

Adobe plans to bulk up on it digital marketing muscle by acquiring Marketo for $4.75 billion. The deal, announced Thursday, underscores Adobe’s expansion beyond its roots in software like ...

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.

Adobe acquires Marketo for $4.75 billion to add enterprise marketing customers to its mix. by Tom Krazit on September 20, 2018 at 1:52 pm September 20, 2018 at 1:52 pm. Share 23 Tweet Share Reddit ...

Marketo customers didn't need to wait long to find out as Adobe integrated Marketo with its digital experience platform in a number of ways. It's been a little over two years now since the acquisition ...

Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history, and a massive encore to the acquisition of Magento for a mere $1.7 billion in May.

Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisi ...

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

Current Marketo customers can sit tight, secure in knowing that Adobe will continue to support, and over time extend, the Marketo product. Expect deeper integration with Microsoft Dynamics 365, as ...

A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion.. It was a pretty ...

With the acquisition, Adobe, with reported fiscal 2017 revenue of $7.3 billion and a workforce of over 19,000, will have access to Marketo's marketing technology ecosystem of more than 500 ...