Israel launched a national advertising campaign on Wednesday urging its citizens to resist the lure of spying for Iran, ...

A new advertisement taunting Congresswoman Elise Stefanik’s aspirations to be governor is drawing criticism from her campaign for using artificial intelligence.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

A look at how to keep up with best practice in email marketing, ensuring brands making the most of the latest developments in a perennially effective channel.

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

Former Rep. Abigail Spanberger’s (D-Va.) gubernatorial campaign launched a new ad on Tuesday highlighting her background in law enforcement. The 30-second ad, which is narrated by ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading U.S. sales.

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Coinbase is launching a six-figure ad campaign urging Congress to pass legislation that would establish rules for regulation ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...