If you've ever noticed the term "proof" on a bottle of alcohol and wondered what it means, that number is telling you ...

Proof is a measure of the alcohol content of a beverage and is shown as a percentage.

Most avid drinkers know that both ABV and proof refer to the alcohol content of a spirit, but what is the difference between the two numbers?

Recent data shows a stark generational divide in alcohol spending, prompting local bars and restaurants to rethink their ...

Different countries use different standards to measure the amount of alcohol in liquor. In the United States, a spirit's proof is double its alcohol by volume.

As health concerns tank demand for booze nationwide, a handful of vintners and distillers are introducing ultra-low-alcohol wines and spirits — and New York liquor stores are signing up to test ...

No booze? No problem! You can still party hard with a fun drink in your hand thanks to the low-proof and non-alcoholic cocktail trend.

At restaurants, alcohol sales have been slumping, but many places are zeroing in on zero-proof options, creating nonalcoholic menus that are more interesting — and in some cases, revenue ...

The percentage of alcohol in this type of liquor is called the proof. A person can roughly determine the concentration of alcohol by halving the liquor’s proof value.

The “proof” is a number that refers to the percent of alcohol in the liquor — the higher the proof, the more calories it contains (and the bigger effect on your blood alcohol content).