If you've ever noticed the term "proof" on a bottle of alcohol and wondered what it means, that number is telling you ...

Proof is a measure of the alcohol content of a beverage. In the U.S., policymakers define proof as twice the percentage of alcohol by volume (ABV). For example, a drink with 40% ABV is 80 proof.

Most avid drinkers know that both ABV and proof refer to the alcohol content of a spirit, but what is the difference between the two numbers?

White Claw Hard Seltzer's announcement of new line, Surge -- which features a higher alcohol proof than the brand's original drinks -- has sparked a social media war with malted beverages company ...

Over time, federal and state excise taxes based on alcohol content helped drive down the average proof. Still, many whiskies and gins range into the 90s or low 100s, and many craft bartenders now ...

Proof is an equation that even someone like me, who earned a C- in remedial math, can do: Double the number listed as the alcohol by volume on the bottle. A spirit with 40 percent alcohol by ...

A few weeks ago I ended up in what turned into a heated debate about alcohol proof and ABV. While out drinking, a friend of a friend remarked that he had a bottle of 100-proof liquor at his house ...

Now, There Is Zero Proof That Alcohol Is What Makes A Great Cocktail : The Salt Millennials are drinking less, spurring beverage companies to create alternatives to traditional cocktails — using ...

Brooklyn-based St. Agrestis is better known for its zero alcohol products than for its full proof booze. St. Agrestis. Now, to get around the restrictions on selling non-alcoholic beverages, New ...

Back in liquor's powdered-wig era, determining the strength of rum or gin required a ...

That's where a well-crafted zero-proof cocktail comes in — and it might cost close to the same as the alcohol-fueled items on the same menu, because of the labor and the pricier ingredients ...