The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Taking it all in were Carmelo Anthony and Aaron Judge, who sat next to each other on the court-side baseline. Jordan Brand’s coolness, of course, stems from the signature Air Jordan shoe that ...

In many ways, it’s a David and Goliath story, as the greatest current rapper challenges the shoe made for the greatest basketball player of all time, Michael Jordan. Kanye seems certain he can ...

thanks to Indiana Fever guard Caitlin Clark’s rise from rookie to WNBA All-Star. Shop the new Jordan Heir Series shoes below.

a Jordan Brand athlete and Atlanta Dream guard. "This shoe allows us to leverage our understanding of how women play to create products that can benefit all athletes and push the entire sport ...

Priced at $110, the low basketball shoes were designed with feedback from 15 of Jordan Brand’s women ambassadors ... Clark’s rise from rookie to WNBA All-Star.