Some skeptics would point out that magenta doesn't technically exist, since there's no wavelength of light that corresponds to that color.But Pantone — which literally wrote the book on color ...

Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

Pantone's 2023 color is here—get Viva Magenta goods for your home, from pot holders, appliances and throw pillows, to sheets for your kid. Click here for important updates to our privacy policy.

The new color from Pantone for 2023 is officially here! Shop the bright Viva Magenta shade now, in fashion, home, beauty and more.

Pantone’s 2023 Color of the Year is Viva Magenta, a hue of crimson red. See where you can shop products in similar shades from West Elm, Walmart, Our Place, Essie and more.

Say hello to Viva Magenta, the color no one asked for, coming to a world where no one lives. By The Styles Desk On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. A hue with ...

After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time." July 7, 2025 ...

PANTONE 18-1750 Viva Magenta, a vibrant and nuanced shade of crimson red, is a study in balances: drawing on both warm and cool tones, the color’s origins are grounded in nature with an ...

Magenta is part of the set of modern primary colors used for printing: cyan, yellow, magenta and black, known as CYMK. These four colors are used to create all other colors on the color spectrum.

AI helped create the metaverse-ready hue. Photo: Courtesy of Pantone Pantone's 2023 color of the year is a "a carmine red," made in conjunction with an AI tool, named Viva Magenta. Per a press ...