Amazon Ads and Roku announced a partnership and integration that means a lot for your streaming devices. If you previously ...

Amazon has come up with more ways to stuff advertising into the Fire TV interface. The Fire TV’s top feature carousel, which until now has only promoted streaming video content, will soon show ...

Amazon's holiday search results are increasingly filled with ads, making it harder for shoppers to find genuine results, according to Consumers' Checkbook.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Amazon Fire TV will soon have more ads than ever, including in search results 'Persistent' ads, including videos that autoplay, will soon appear right alongside your favorite content.

Amazon Ads and Roku Inc. are cheering the introduction of a new integration that gives advertisers access to "the largest authenticated Connected TV footprint in the U.S.," exclusively through ...

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of ...

Some ads are not really ads at all. Third-party sellers pay Amazon’s advertising fees to appear higher in the platform’s search results and earn labels such as “highly rated.” ...

A new Amazon Fire TV update forces users to view an ad upon TV start-up instead of displaying the home screen.

A nonprofit consumer advocacy organization studied Amazon's search results for 50 products and found many sponsored results.