When picking the best strategy to position your brand and its products, it’s about more than just sales numbers. The strategy you choose for your business should ultimately be the one that ...

Face Mask Brand Positioned As A Realistic Premium Product On Amazon offering real benefits to real people. Brand positioning targeting the brands for girls on Amazon. High-res clear crisp jewelry ...

How Amazon Prime Video CMO Ukonwa Ojo is positioning the brand in the streaming wars Plus, watch the streamer’s new brand campaign that will debut during the Golden Globes By Jeanine Poggi .

Forbes estimates Amazon’s brand to be worth $35.2 billion because millions of customers trust them to make their on-line shopping experience a good one. However, the reverse is also true.

Tesla could have one positioning and one target audience, but imagine how different the brand would be if Tesla managed its marketing like it were marketing a box of tissues. If you are in the 80% of ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Brand disasters aren’t the same as business disasters. Business disasters are transitory problems from which companies can easily recover. For example, a series of bad quarterly results is a ...

“This strategic Amazon launch of Kick. Sports Nutrition represents a major milestone for Edible Garden, strengthening our Farm to Formula® positioning, advancing our expansion into the ...

The store will be different from Amazon-owned Whole Foods, the company said. It didn't say whether it will open more of these locations, what its selection or pricing will be, or what the brand ...

Amazon has consolidated its position as the world’s most valuable brand, boasting a 32% increase on last year to reach $416bn. According to Kantar’s new global BrandZ ranking, which covers the 12 ...