In recent years, the term "augmented reality" (AR) has gained increasing prominence across various industries, from gaming and entertainment to retail and healthcare. However, one sector that is ...

Consumer AR glasses could soon become a reality thanks to a breakthrough holographic chip from Swave. Lightweight, low-power, affordable AR glasses have thus far been a distant dream. The best ...

At 2025 Tribeca Festival, VR, augmented reality and AI showcase immersive storytelling By David Morgan Updated on: June 11, 2025 / 7:05 PM EDT / CBS News ...

Snap joins Meta, Google and Apple in trying to shape the future of computing with the release of high-tech glasses. Efforts to get people to wear a computer on their face will ramp up in 2026.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Google recently reshuffled the ranks to consolidate teams working in augmented reality. The release of Google and Samsung's headset has been pushed back to Q1 2025. Google is trying to convince ...

More information: Seokil Moon et al, Single-layer waveguide displays using achromatic metagratings for full-colour augmented reality, Nature Nanotechnology (2025). DOI: 10.1038/s41565-025-01887-3 ...

In this Augmented Reality (AR) experience, you’ll meet legends like the Tyrannosaurus rex and Triceratops face-to-face. Take an epic photo or video of these prehistoric giants as they stand ...

Augmented-reality (AR) technology is rapidly finding its way into everyday life, from education and healthcare to gaming and entertainment. However, the core AR device remains bulky and heavy ...

InCitu is an augmented reality platform that lets users see infrastructure projects on a smartphone. Tampa Bay's planning council is using AR to give communities a look at new infrastructure changes.

Once a distant dream, augmented reality (AR) is now pushing neuroscience research into simulations to explore and treat real-world disorders. Understanding how the brain responds to stimuli and drives ...