AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...

Augmented Reality (AR) is transforming entertainment by bringing characters, concerts and stories to life all around us—no ...

Each poster is branded with the REI logo and ... By using a scavenger hunt that uses augmented reality to leverage its print materials, REI is encouraging consumers to combine the brand’s ...

A former tech executive covering AI, XR and The Metaverse for Forbes. In a move to deepen digital tourism and cultural engagement, Google has introduced a new augmented reality (AR) feature in Google ...

Today, there’s an everydayness to augmented reality. It comes in the form of social media filters, games like Pokemon Go, and even promotions for films and products where a static poster comes ...

These posters were based on original 3D works ... I am currently continuing this project by creating an Augmented Reality application using Google's ARCore (and Apple's ARKit for cross-platform ...

This innovative new augmented reality experience will enable you to explore the organs of your own body in remarkable detail. Using your smartphone’s camera and a free app, 3D animated models of ...

Next year's FORMULA 1 MEXICO CITY GRAND PRIX Presented by Heineken will mark the tenth anniversary of its return to Mexico.

We offer image collections, software training, 2D and 3D printing and scanning, virtual and augmented reality development ... the installation of artwork and provide publicity by creating posters and ...

BioWare recently shared another highly cryptic Mass Effect 4 teaser, and it reveals something interesting when paired with last year’s audio clip.

However, these glasses may play a more significant role in making augmented reality an important stepping ... and functions that will become the poster child that all face computing products ...

The pack also includes augmented reality navigation and the Telemetry ... will stop me from lusting after a Lambo. I used to have a poster with a yellow Diablo hanging in my bedroom, and that's ...