Eccentricity is a hallmark of British style, and no brand embodies it quite like London haberdasher-cum-clothing label ...

For businesses aiming to resonate with their audience, especially within the Black community, an authentic narrative is essential. This article delves into the importance of crafting a brand story ...

It’s that time of year when you put away the tees and tanks and pull out the sweaters. There’s nothing like enjoying the ...

Authentic Brands Group made an offer of $264 million for the chain, casting its lot with the power of brand names, not experiences.

You may have 100 competitors, but none has your unique story. That narrative will set your brand apart. We’ll provide some tips for how to create an authentic brand story that garners positive ...

Earlier in August, ULAC announced that it would take on Ted Baker’s wholesale, concession shops and ecommerce operations in the US and Canada. With ULAC’s remit now being expanded to UK and Europe, ...

PHILIPPINE BRANDS should leverage co-creation with influencers to deliver more authentic marketing messages ... to recreate the actor’s face and voice and include the local store names in the ads.

Now, she's one of a growing number of people turning to compounded drugs: reformulated versions the FDA has permitted pharmacies to distribute during an ongoing shortage of brand-name drugs.

This ad campaign was full of hot air. A former product manager for a men’s clothing brand in the Flatiron District claims the company used his name and likeness in an ad campaign that mocked him ...

“If this doesn’t work, everyone’s leaving,” he said. By Scott Cacciola Authentic Brands Group, which owns Sports Illustrated, is accusing Manoj Bhargava of failing to pay millions of ...