Awareness stage. Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs ...

You'll notice that there's a continuity between each stage of the funnel. Your awareness content should link to consideration content, which, in turn, should link to decision content.

A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the right time, whether they’re just discovering your brand or ready to buy. This article: ...

When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending in action -- where do you think influencer marketing fits in? Many ...

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or service. VIP CONTRIBUTOR Ben Wood March 20, 2019 ...

This view of the funnel leads to a CEO or head of sales making comments like, “I don’t want to waste money on brand awareness. I want to focus on demand generation” or “I want to focus on ...

Crafting a brilliant luxury content marketing funnel that resonates with ultra-high-net-worth individuals (UHNWIs) can work to take them on a seamless journey from awareness to retention. Joanna ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. 1. The top of the funnel is about generating awareness.

Build the Funnel from the Bottom Up Once your conversion engine is working, you can layer on broader awareness initiatives to scale. But without that foundation, you're just fueling a leaky funnel.

I’ll be speaking about top-of-funnel search campaigns in more depth at SMX West inn my session, “Why And How To Run Effective Top-Of-Funnel Search Campaigns” on Feb. 19.