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What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices. "Creating collateral is a top priority for ...
It’s because the buyers of B2B software take notoriously complex paths to purchase. This infographic from cleverbridge describes this path, and how websites are complementing offline selling ...
In a matter of speaking, you are the product. For example, say you're trying to establish yourself as a high-powered motivational speaker, an analytics-savvy marketer, or a master problem solver. A ...
This handy infographic from AMaqsood is packed full of product-launch wisdom and organized into a tidy checklist you can keep at hand to review (again and again and again) as you prepare to launch.
ProcessUnity today introduced a visual guide to help benefit plan providers understand where they rank in product and service offer management proficiency. Available here, the infographic outlines ...
We’ll give you a comprehensive guide to customer profiles, including templates and examples for both B2B and B2C businesses. Learn why customer profiles are important, how to create them, and ...
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Influencer marketing is no longer just the ...
BOSTON--(BUSINESS WIRE)--Elastic Path, the leader of the Composable Commerce Movement, has been selected by Astrak Group to power its Composable Commerce approach and scale its B2B and B2C ...
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