Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Recessions are defined by reduced spending. First, consumers ...

Research Shows B2B Marketers Increase Spending, Activity in Content Marketing B2B marketers increase budgets, using more tactics and distributing content on more social networks CLEVELAND-- ...

B2B Marketing and Blue Sheep are offering a B2B brand the opportunity to transform its marketing activity, providing access to £250,000 worth of data and customer insight marketing services. The ...

principle 2: tailor metrics to specific marketing activities It’s essential to apply distinct metrics to demand creation and demand capture. For demand creation, focus on the quantity of new ...

B2B influencers have become all the rage in influencer marketing, with 75% of B2B businesses already using them in their campaigns, according to a new study from the ad agency Ogilvy.

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

Linked Helper unveils comprehensive insights into emerging LinkedIn B2B marketing trends, empowering businesses to optimize their strategies for enhanced results and growth. New York, United ...

Trend #3: Augmented Reality and 3D Models Are Changing the Face of B2B As reported by ARtillery Intelligence , there were almost 600 million active AR devices in 2020, and that number is expected ...