Ladies do you ever find standard pens just a little too manly? You're in luck there's a new brand of pen just for women. "Finally!" is the cry from reviewers of the BIC for Her pens on Amazon.

A normal pack of 10 Bic crystal pens is $.32 per pen, while the Bic for Her pack of 16 crystal pens is $.47 per pen. Though the pens have been available for over a year , they have recently become ...

Ink pens: serious business. The Mary Sue tipped us to the funny Amazon review shenanigans surrounding the Bic “For Her” pens, because apparently pens need to induce gender role limitations. I ...

Enter the "BIC for her" line of pens. The slim writing tools — which actually debuted last year — come in an array of soft, pastel ink colors and feature an "attractive barrel design in pink ...

By creating Bic for Her, Bic has unleashed a monster. Just ask Amazon reviewer Sterling Archer: "While I have always held Bic products in high regard, I cannot give them a good rating on this one.

In 2011, a Jezebel article introduced the Internet to the Hindenburg of marketing that is Bic for Her, a just-for-gals pen brand that was roundly and rightly mocked for condescending to women.

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right ...

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." ...

Stationery company Bic has copped the sarcastic wrath of online product reviewers over its new Bic for Her range of ball-point pens. With an “elegant”, sleek design, “diamond-shaped engravings” in the ...

Welcome to Alice Column, in which Alice Laussade writes stories about things on (roughly) the same day of (roughly) every week, making it (roughly) a column. Got an idea for a column? Start your ...

Why women DO need pink pens. ... The outrage over new BiC For Her is misplaced - in fact, we need MORE small, pink things, says Rosie Mullender. By Rosie Mullender Published: 29 August 2012.