Ladies do you ever find standard pens just a little too manly? You're in luck there's a new brand of pen just for women. "Finally!" is the cry from reviewers of the BIC for Her pens on Amazon.

A normal pack of 10 Bic crystal pens is $.32 per pen, while the Bic for Her pack of 16 crystal pens is $.47 per pen. Though the pens have been available for over a year , they have recently become ...

Ink pens: serious business. The Mary Sue tipped us to the funny Amazon review shenanigans surrounding the Bic “For Her” pens, because apparently pens need to induce gender role limitations. I ...

Enter the "BIC for her" line of pens. The slim writing tools — which actually debuted last year — come in an array of soft, pastel ink colors and feature an "attractive barrel design in pink ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right ...

By creating Bic for Her, Bic has unleashed a monster. Just ask Amazon reviewer Sterling Archer: "While I have always held Bic products in high regard, I cannot give them a good rating on this one.

In 2011, a Jezebel article introduced the Internet to the Hindenburg of marketing that is Bic for Her, a just-for-gals pen brand that was roundly and rightly mocked for condescending to women.

Welcome to Alice Column, in which Alice Laussade writes stories about things on (roughly) the same day of (roughly) every week, making it (roughly) a column. Got an idea for a column? Start your ...

Stationery company Bic has copped the sarcastic wrath of online product reviewers over its new Bic for Her range of ball-point pens. With an “elegant”, sleek design, “diamond-shaped engravings” in the ...

Why women DO need pink pens. ... The outrage over new BiC For Her is misplaced - in fact, we need MORE small, pink things, says Rosie Mullender. By Rosie Mullender Published: 29 August 2012.

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." ...