In 1986 a study conducted by a Bronx assemblyman's office found humorous plays on the "Baby on Board" sign outnumbered the real thing by five to one. Barbara "mother-in-law in trunk" Mikkelson.

When the baby-on-board car decal made its debut in 1986, it was greeted as a fad. But 35 years later, it’s still as ubiquitous as the fear parents feel when strapping a new baby into a car for ...

The story behind those ubiquitous “Baby On Board” decals is far from boring. It starts in 1984, and ends with the man who mass marketed the iconic sign selling his sprawling Miami Beach ...

Why a 'Baby on Board' message makes you less safe: Warning and other signs blamed for two million accidents. One in 20 motorists say stickers and playtime paraphernalia are to blame for a collision; ...

MTA Hopes 'Baby On Board' Button Will Sway Subway Riders To Give Up Seats For Pregnant Women. By . Jen Chung. Published May 14, 2017. Modified May 15, 2017. Share. Never miss a ...