The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

Additionally, another key point from the study shows that in-app ads perform much better than ads on the mobile Web as well, with 0.58% for apps vs 0.23% for mobile Web.

1994: Wired.com, then known as HotWired, invents the web banner ad. Go ahead, blame us. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now ...

In the mid-1990s, Remington Arms settled a class action lawsuit over allegedly defective shotgun barrels, issuing $17.5 million in checks to some 477,000 owners of more than 820,000 12-gauge shotguns.

Malware-spiked ads have been making their way onto DoubleClick's ad network, showing up on major sites including , Canada.com and MLB.com. A marketing firm associated with the Russian Business ...

An explanation in two sentences. Banner ads are a weird thing. Many advertisers wish they worked better. Many publishers wish they sold better. Readers wish they didn't exist, or at least looked ...

Whatever the rationale, banner ads are likely to have a real impact on the site itself–and not just visually. Programmatic ads do increase the amount of time it takes a web page to load, often ...