Global snack giant Mondelēz International feels that discount retailer ALDI has crossed a line. ALDI used packaging for its store-brand cookies and crackers. This caused a federal lawsuit claiming ...

Bleary-eyed, you unwrap the tube, press the seam, and are suddenly surprised by a loud bang. Now you're wide awake and ...

The brand’s in-store messaging will include a ‘New design, same beautiful biscuits’ lock-up to help and reassure consumers that the product quality has not changed. Kelly Lawrence, brand manager for ...

Mondelez-owned biscuit brand Lu has unveiled a “sophisticated” redesign to establish its premium positioning in the UK. ... Consumer feedback on the new design had been “extremely positive”, said Lu.

ONE of the UK’s biggest brands has launched its first new biscuit in over a decade.  The sweet treat combines two incredible ...

The biscuit brand recently unveiled a series of creatives crafted with the help of Midjourney and Adobe Firefly and perfected by Schbang's creative and design input.

Catherine Hull, Vicious Biscuit’s fractional CMO, echoes Kahalehoe’s sentiments, saying that whether a brand has three units or 3,000, a strong culture is critical for sustaining long-term growth.

Biscuit brand OREO has spent over 100 hours turning its latest seasonal fashion idea into a reality – a cosy, cookie-dispensing puffer jacket. The snack brand commissioned research of 2,000 ...