Should autonomous sensory meridian responses (ASMR) be included in advertising? It is debatable whether it fosters a ...

If you have a blog, it is one of the more popular and profitable ... Most type of marketing have specific methods of payback, such as pay-per-click, or pay-per-view ads. However, affiliate marketing ...

Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine ...

Introduction: Businesses’ digital marketing strategies have been transformed by AI, or artificial intelligence. It has improved the efficacy of advertising strategies and altered how businesses ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.

With advertising expected to make up ~55% of total E&M industry growth over the upcoming 5 years, PwC believes that it will become a more important part of companies’ business models.

With click-through rates in traditional online advertising dropping, inexpensive blog click-throughs are as high as 5%. Blogs provide advertisers an excellent opportunity to reach a devoted audience ...

The recent IAB NewFronts and TV Upfronts events offer news advertising teams lessons in AI-powered automation, portfolio ...

Most of us would be lost without our smartphones, tablets and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any ...

The ad is part of a 360-degree marketing campaign that will run across TV, OOH, and social media in the UK and the US. The holiday campaign builds upon the brand’s gifting strategy launched earlier ...