2. Brand Purpose, Mission And Values While purpose, mission and values are all different components of your brand, they should all work together to tell a larger story about who you are and what ...

Pre-built PCs now use name-brand components and have shifted away from low-quality parts to a higher standard. Upgrading a pre-built system is easy, since you can add storage or swap out the RAM ...

After five years, the USA-made Ignite Components announced its end along with a new creative project in the works.

Brand Management - As marketers, we often spend considerable time on developing creative logos and brand identities for our companies or organizations. We may ensure our Web site is well designed and ...

A look at the components from which a business brand develops ...

Consumer Reports’ first-ever brand ranking for used cars focuses on the reliability of 5- to 10-year-old models, based on member surveys.

When you think of the most reliable car brands, Toyota and Honda may come to mind. However, there is another brand who has dethroned as of 2025.

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning platform technology must have to help brand teams optimise their strategies ...

Rekon Retail helps growing brands create retail magic by developing the vision for their brick-and-mortar experiences.

How to Use Dupes to Drive Sales Upstart brands say that making direct comparisons to luxury brands can be a great selling point. But dupes aren’t without their challenges.