Crafting a symbol that captivates isn’t mere luck or magic. It’s a blend of insight, creativity, and strategy. Remember, a logo is more than just eye candy; it’s the heartbeat of your brand. So, take ...

Wooter said in a trademark lawsuit, opens new tab filed on Tuesday that Calia's logo is virtually identical to its infinity-symbol branding and likely to cause customer confusion. Sign up here.

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

A Bathing Ape is among the best fashion brand logos (1993 to Present) (image via Getty) Japan's A Bathing Ape stands out for the streetwise aesthetics of the fashion brand's logo.

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

One popular way to do this is by incorporating hidden messages in logos. Adding a hidden message or symbol to a brand’s logo can add layers that not only makes it more unique but also incredibly ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Travel & Hospitality May 14 - 17, 2025, Nashville Brand Insider Summit CPG May 18 - 21, 2025, Nashville ...

One of the most distinctive brand logos is Montblanc’s rounded, six-pointed-star-in-a-circle. It’s also one of the oldest and simplest: it’s meant to represent the snowy peak of the brand’s namesake ...