Smart business leaders weigh a number of variables before settling on a package, from color and composition to shape and size to story and sustainability.

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Your packaging should be a part of your brand communications strategy. Here's a look at the core elements of a brand communications strategy and how to incorporate packaging into each one.

US-based laundry detergent brand all free clear has integrated NaviLens technology into its product packaging, starting with its MIGHTY PACS Original laundry detergent tubs and pouches. This move ...

While some reports have suggested that sustainability is in decline, in packaging it's very much alive. Gen Z are embracing ...

RegASK’s AI tool uses machine learning, in partnership with Esko, to deliver clear, up-to-date regulatory information, ...

The brand co-founded by actress Jennifer Garner currently offers a mail-in recycling option but ultimately wants to do more.

STAMFORD, Conn., January 24, 2025 /CSRwire/ - all® free clear—the #1 doctor recommended laundry detergent brand for sensitive skin—today announced the brand will be the first laundry detergent in the ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck ...