Smart business leaders weigh a number of variables before settling on a package, from color and composition to shape and size to story and sustainability.

Flipkart recently introduced transparent packaging on its products. Take a look at some of these indie brands which are putting their own innovative spin on packaging.

Your packaging should be a part of your brand communications strategy. Here's a look at the core elements of a brand communications strategy and how to incorporate packaging into each one.

HELSINKI, March 29, 2023 /PRNewswire/ -- In the movement to create more eco-friendly packaging, brand owners are seeking additional assurances their suppliers are providing safe and sustainable ...

A solid brand foundation requires an aligned purpose and strategy that focuse on a brand's values, personality, story, positioning and audience. Packaging, as a brand's primary touch point, plays an ...

US-based laundry detergent brand all free clear has integrated NaviLens technology into its product packaging, starting with its MIGHTY PACS Original laundry detergent tubs and pouches. This move ...

The concept of using a product’s own packaging to allow a brand to connect directly with consumers is not only genuinely disruptive, but timely and - obviously - sustainable.

Top 2024 Agri-Food Packaging Trends: Sustainability Will Drive Brand Loyalty: In an era where sustainability reigns supreme, agri-food producers aiming to strengthen their brand should prioritize ...

Modern SEO is packaging a brand’s marketing efforts and online presence to align with Google’s framework. Google builds its understanding of a brand across its entire digital ecosystem, not ...

Packaging is one of the most powerful (and somewhat underrated) marketing tools a brand has: it’s the key touch point in store, and as such has an audience reach potential far beyond that of any ...

Brands are trying to attract male-identifying customers with packaging and advertisements that aren’t associated with traditional gender stereotypes.