Its pop culture-focused partnerships include collaborations with Polly Pocket, SpongeBob SquarePants, Barbie and Bratz.

Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows — are trending on Instagram alongside celebrity-helmed favorites like Rare and R.e ...

Join us as we talk through clean beauty, what it means to be non-toxic, eco-friendly, and sustainable, and go through the best brands of 2025, From Credo to Ilia and Burt's Bees.

Etude. Another classic Korean makeup brand within the AmorePacific family, Etude has been around since 1985. If you ever find yourself in Seoul, I highly recommend checking out one of the brick ...

J-beauty has dominated the industry for some time, especially in the makeup categories. Shop the six best Japanese makeup brands ELLE editors and reviewers love.

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward. ByCelia Shatzman, Senior Contributor ...

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