Though each represents a well-known brand, the Gecko is part of a marketing trend to give story lines, frank talk and emotions to brand icons.

How did you set out to create an industry icon? The idea for creating Jack wasn’t necessarily that we were going to create an icon. It really comes from the fact that he was a character, and it was ...

The character, played by Farrel Hegarty, looked set to be released on bail before husband Mick's prison escape ...

Despite Sanrio's mostly positive public image, the brand has become involved in a few troublesome controversies over the ...

If a character has a “Y” branded on their chest in Yellowstone, it means they are committed to the ranch forever. Many wranglers who work on John Dutton’s ranch have the brand, and they all ...

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Chances are you’ve seen the promos for the new “Superman” movie and wondered, “What the heck is going on with Nathan ...

We all know the power of a good brand character or mascot. When engagement, storytelling, and emotional connection define brand success, characters are becoming just as crucial as typography, logos, ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The dependence of a brand on sustained communication to stay connected with its stakeholders has gone up significantly. (Representative image/iStock) The return of well-crafted brand characters to ...