Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

In this article, Shriya Seshadri of SummerOwl Studio, explores why effective branding is less about appearance and more about ...

Standing out in a busy city like Los Angeles often comes down to what passersby notice first. Most people scan storefronts, ...

Photo credit: Crap eyewear. Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated ...

Learn About Logos, Lockups & Seals. Design Elements. Combined with a logo system, our specific colors, fonts, iconography and other design elements work together to create a unique and recognizable ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding consistency ensures your organization and the values it represents remain ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Logos on distal parts (hands, feet, ankles, wrists) are the most visible, but companies brand other parts of a limb, too: tightening knobs, silicone liners, socks, and running blades.

Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel retailer." According to a news release, the updated ...

Walmart (WMT) introduces new branding, which the retailer describes as an "updated look and feel." Catalysts Co-Host Seana Smith joins Wealth Host Brad Smith to take a look at the new logo and ...