Underpinned by the theme “Visionary Marketing and Timeless Brand Storytelling,” the event spotlighted how India’s most iconic ...

With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit ...

Graduate Certificate in Branding and Marketing Communication Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all ...

A sector-leading brand marketing specialist, Flintlock Marketing, has shared insights into how it approaches strategic branding projects for British brands, for whom being a family-owned company ...

A marketing and branding icon Ronald McDonald’s success as a marketing icon can be attributed to the carefully crafted branding strategy employed by McDonald’s.

Known for its "finger-lickin' good" chicken and the secret recipe, KFC has become a global icon in the fast-food industry.

Why Search Marketing & Branding Need Each Other Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.

Branding and direct response, though different, must work in concert to ensure marketing success. To employ the right blend of tactics, marketers should understand the key differences.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

How Walmart’s latest brand refresh reinforces bigger digital ambitions A new typeface, more vibrant colors and a larger emphasis on its spark logo are part of Walmart’s strategy of becoming a true ...