As another example, consider PepsiCo. PepsiCo is the brand portfolio name of several food and beverage companies that include not only Pepsi, but also brands such as Frito Lay, Quaker and Tropicana.

For example, if your merchandising taste usually involves darker, Gothic fashion examples with a French flair, include pictures of your Gothic French fashion samples throughout your portfolio.

Its portfolio is a superb example of Brutalist web design with plenty of neat touches. Projects are presented in an orderly but eye-catching way with clear visuals and wireframe models.

Master Brand vs. Sub-Branding and Portfolio Branding Master branding is part of a branding architecture landscape that also includes sub-branding and portfolio branding.

Are you looking for the best portfolio samples for students? Here is a detailed look at the top best student portfolio ...

With capital deployment slowing, it’s increasingly important for VCs to find new ways to support their investments.

In this article, let's take a look at Mondelez International, Inc. (MDLZ), a $59.66 billion market cap company which produces snack foods.

Brand elasticity refers to how sensitive customer preference is for a brand when it stretches beyond its positioning or expands into new categories. Don't stretch your brand to its breaking point.

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

As it continues to build out its portfolio of businesses, Cigna is updating the branding for its subsidiaries.