It goes without saying that the colours you choose for your text logo should match the colour palette of your overall brand. A limited number of colours tends to work best for effective branding ...

Below, we go back to basics as Jacob explains the eight branding mistakes that will make your business seem amateur. As the ...

Type treatments provide a way to create a consistent and repeatable look and feel for an event or unit using core brand elements. All type treatments are created with versions of Helvetica Neue ...

There must be at minimum two squares’ width of space around the logo text. The exclusion zone instructions are for the flame logo (the flame emblem and logo text together). If the flame emblem and ...

The “University at Buffalo” name is also trademarked and tightly governed. As such, it may not be incorporated into, or used in close proximity with, a graphical element or stylized text in such a way ...

Scenario 1: “Ralphie” Logo Only. Club sports apparel; Bookstore merchandise and store visual identity; Events related to athletics programming (e.g., pregame celebrations, etc.) Recreation Center ...