When a brand identity is integrated into your organization’s design, and leadership teams are committed to recognizing how their own behaviors and personal brand represent their organization ...

Rethink won in the Brand Identity category at The Drum Awards for Design for its work with the Association of Registered Graphic Designers. Here’s the award-winning case study.

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Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual ...

Brand identity describes the externally visible elements of a brand, such as color, design, ... Staff must embody the brand. Disney's theme park employees undergo extensive "Disney University ...

Why office design matters for brand identity. The intentionality behind a space’s design gives a tangible form to your brand’s values, mission, and aesthetics.

Lego evolves brand identity, launching first full set of design elements ... global head of design at Our Lego Agency. “Our new brand DNA reflects what is important for the Lego brand.

Luton Airport’s identity . ico Design was tasked with creating a new brand identity for Luton Airport a few years ago.

A unified brand strategy should weave together the strongest aspects of each brand’s design language and narrative, crafting a cohesive story that respects both legacies while propelling the ...

Graphic design is used in everything from branding and identity, books and magazines, advertising, packaging, web and interface design, motion graphics, and just about everything in between. A graphic ...