As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it comes ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. Newsletters Amazon Prime Day Share a News Tip Featured ...

Is it your marketing strategy, the way you communicate, or the core values of your organization? ... That is branding. A logo will never achieve that—it’s not supposed to.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Fashion logo analysis of Gucci. Gucci is a brand that truly rose to success by aiming for aspiration. Guccio Gucci started his career in the 1920s working at upscale hotels, where he was inspired ...

Operations. Fulfillment. Your brand is much more than your logo and tagline; ultimately, ... Initially, we offered a logo maker, but soon grew to provide other branding and marketing products.

As marketing continues to evolve, I believe the strategic use of branded swag will remain a valuable tool for companies seeking to engage their target audiences and build lasting brand loyalty.

The logo, which was designed by Shepherd alum Tory Orr ‘20, features the iconic McMurran Hall clock tower. Orr is currently working in Shepherd's Division of Communications and Marketing as a ...

The marketing and branding effort, first initiated by the previous City Council, constitutes a new “brand identity” for Lewiston, which will be implemented by city staff and rolled out during ...

All print and electronic communications intended for external audiences must be approved by the marketing department prior to production. Northwestern Engineering Logo Horizontal Logo. To download, ...

All print and electronic communications intended for external audiences must be approved by the marketing department prior to production. Northwestern Engineering Logo Horizontal Logo. To download, ...