What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. Newsletters Amazon Prime Day Share a News Tip Featured ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

The logo, which was designed by Shepherd alum Tory Orr ‘20, features the iconic McMurran Hall clock tower. Orr is currently working in Shepherd's Division of Communications and Marketing as a ...

Philadelphia-based creatives Aneesh Bhoopathy and Phil Ditzler created Zohran Mamdani’s branding, logo, and digital presence ...

Fashion logo analysis of Gucci. Gucci is a brand that truly rose to success by aiming for aspiration. Guccio Gucci started his career in the 1920s working at upscale hotels, where he was inspired ...

Our brand is now better aligned with our business philosophy—Let’s Grow Together’, says Ankit Chadha, Managing Director of ...

Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

Branding is the deployment of the strategic plan for your brand so that you ensure your audience perceives your business as you intend. Identity. The sensory elements used to identify a brand, ...

Daryl Richard, Marist University vice president of Communications and Marketing said it's been "quite a while" since any logo ...

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