At the time, the challenge was designed to raise awareness about ALS, and involved dumping a bucket of icy water on your head and then nominating three other people to do the same.

Movie theaters made millions selling themed popcorn buckets in 2024. How the trend took off. ... “We rank coolness over functionality kind of all the time,” says Bennett.

Remember the viral “Ice Bucket Challenge” of 2014? More than a decade later, it’s back—but this time, the focus is mental health. Most Read from Fast Company. The Sun Belt housing market ...

Zinc licenses the rights to make its collectible buckets from studios and then movie theatres order them to sell to consumers. Chains such as AMC and Cinemark tend to order between 20,000 and ...

Remember the viral “Ice Bucket Challenge” of 2014? More than a decade later, it’s back—but this time, the focus is mental health. If you were living under a rock in 2014, the challenge ...