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In a surprise reversal, Qatar announced a ban of alcoholic beer at the eight stadiums hosting the World Cup. That leaves fans with just one “beer” choice — albeit one that isn’t boozy.
The Super Bowl regular plans to run sports for five different beer brands during this year's Big Game, including Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois. The company ...
Erin Schaff/The New York Times While the stadiums have been scrubbed of regular beer, they are awash in stacks of alcohol-free Budweiser Zero.
Budweiser beer trucks at the World Cup AFP via Getty Images AB InBev’s deal with FIFA was renewed in 2011 — after Qatar was picked as host — in a two-tournament package through 2022.
Budweiser, an official sponsor of the Qatar World Cup, promised to give away the entire batch of leftover beer to the country that reigned supreme over the others.
The beer, which is Bud's first ever zero alcohol beer, launched in the United States two years ago, targeting a growing trend of people choosing non-alcoholic beers.
It is indeed slightly awkward for AB InBev, which is a major sponsor of the World Cup, and was planning to selling regular Bud. Just a few days ago, reports showed World Cup workers moving beer ...
In a surprise reversal, Qatar announced a ban of alcoholic beer at the eight stadiums hosting the World Cup. That leaves fans with just one "beer" choice — albeit one that isn't boozy.